M-F Athletic: The new Official Equipment Provider of the NSAF

by Steve Underwood

The NSAF is thrilled today to announce a new 3-year partnership with M-F Athletic, a comprehensive track and field equipment manufacturer based in Rhode Island.

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M-F Athletic’s logo is “Everything Track & Field,” and the company will celebrate its 60th year in business in 2020. “M-F Athletic Company is extremely proud and tremendously excited to be the exclusive Cross Country and Track & Field equipment sponsor of The National Scholastic Athletics Foundation,” said Rob Lasorsa, 25-year veteran with M-F. “The NSAF is the leading supporter and ultimate advocate for student athletes in the United States. M-F Athletic anticipates an exceptional and rewarding relationship as we assist with the NSAF and its wonderful mission.”

Bill Falk established M-F Athletic when he developed the M-F Heel Protector (Plastic Heel Cup) in 1960 – a device that is still a signature item for the company today. By 1968, Mr. Falk had started a track and field catalog that has continued to grow for more than 50 years since. The company says its “Everything Track & Field” logo stands for the largest selection of equipment and the best service in the industry. M-F Athletic not only stocks a huge inventory of all major brands, but also offers a variety of camps and clinics, plus training advice for various events on its website.

Customers can call a toll-free number for current information about equipment, rules and techniques. Bill Falk’s son, Eric, now runs the everyday operation of the company while Mark Strawderman, a 3x NCAA All-American in the pole vault, heads the Track & Field division.

M-F Athletic will also be providing a discount to teams and clubs that are awarded the NSAF’s annual Cedric Walker and Tony Wells Development Grants – allowing recipients to stretch their grant dollars further.


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